Most everybody knows what "PR" means. Public Relations. Most people haven't heard of PR's counterpart: "PM".
However most people watched PM in action in the run-up to Bush/Cheney's unilateral attack on Iraq and believed what they heard and saw to be the truth.
Right now, the Pentagon and the Administration have PM programs. And they work very well. Consider the latest news about the former Military Generals...the so-called experts...analyzing on the evening news. PM in action.
"PM" stands for Perception Management. That tell you anything? How about the PM now going on when it comes to Iran?
"It's easy to start wars," says one of Baldacci's characters. And so it is. the reader learns in this incredibly well put together international thriller. Just consider Iraq again and Saddam's non-existant Weapons of Mass Destruction. PM is WMD in a different form.
Once again, if one wishes to know what's really the base cause, just follow the money.
Every writer knows that it is easier to tell more truths in fiction than in non-fiction. David Baldacci does just that. As you read, keep in mind Cheney, Halliburton, Bush and the oil corporations for starters.