Sunday, December 03, 2006

Politicians and bloggers!

From the NY Times:

Op-Chart
New on the Web: Politics as Usual
By K. DANIEL GLOVER and MIKE ESSL
Published: December 3, 2006

THE Netroots.” “People Power.” “Crashing the Gate.” The lingo of liberal Web bloggers bespeaks contempt for the political establishment. The same disdain is apparent among many bloggers on the right, who argued passionately for a change in the slate of House Republican leaders — and who wallowed in woe-is-the-party pity when the establishment ignored them.

You might think that with the kind of rhetoric bloggers regularly muster against politicians, they would never work for them. But you would be wrong.

Over the past few years, bloggers have won millions of fans by speaking truth to power — even the powers in their own parties — and presenting a fresh, outsider perspective. They are the pamphleteers of the 21st century, revolutionary “citizen journalists” motivated by personal idealism and an unwavering confidence that they can reform American politics.

But this year, candidates across the country found plenty of outsiders ready and willing to move inside their campaigns. Candidates hired some bloggers to blog and paid others consulting fees for Internet strategy advice or more traditional campaign tasks like opposition research.

After the Virginia Democratic primary, for instance, James Webb hired two of the bloggers who had pushed to get him into the race. The Democratic Senate candidate Ned Lamont in Connecticut had at least four bloggers on his campaign team. Few of these bloggers shut down their “independent” sites after signing on with campaigns, and while most disclosed their campaign ties on their blogs, some — like Patrick Hynes of Ankle Biting Pundits — did so only after being criticized by fellow bloggers.

The trend seems certain to continue in 2008. Potential presidential hopefuls like Hillary Rodham Clinton and John McCain already are paying big-name bloggers as consultants, and Julie Fanselow of Red State Rebels said on her blog she would entertain job offers from Howard Dean, Barack Obama, John Edwards or Al Gore.

“This intersection isn’t going away,” Jerome Armstrong of MyDD, an elite blogger hired by campaigns, wrote earlier this year, “and I hope more and more bloggers are able to work to influence how campaigns are run.”

Here is a listing of some of the most influential bloggers who went to work for campaigns this year, what they were paid according to campaign disclosure documents, and praiseworthy posts about their employers or critical ones of their employers’ opponents.

K. Daniel Glover is the editor of National Journal’s Technology Daily and the author of its Beltway Blogroll. Mike Essl is a graphic designer.

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