From Publishers Lunch:
Penguin Creates Christian Label
We noted in late February that Penguin was at least considering an inspirational imprint and today the company has announced the creation of Penguin Praise, a Christian publishing program. Joel Fontinos will serve as publisher, and Berkley editor Denise Silvestro will be executive editor for the line.
Rather than an entirely freestanding publishing program, Praise books will often be issued in conjunction with other Penguin Group imprints and the launch program includes existing Penguin Group authors such as T.D. Jakes and Reverend Don Piper. Putnam/Praise has also licensed exclusive trade rights to the Contemporary English Version (CEV) edition of the Bible, from the American Bible Society.
Fontinos says in the announcement: "The Penguin Praise publishing program represents the culmination of Penguin's ten years of successfully publishing into the Christian book market and becomes the gateway through which we can continue to increase our CBA presence in many exciting and unique ways. We are also sending a signal to our CBA accounts that their titles are being published through a full-service publishing program that has 100 percent reach into the CBA markets as well as the ABA markets. The program allows us to determine, on a book-by-book basis, where to best position our authors and their books while having the option to publish titles under the Praise logo or under an imprint's primary logo."
Strang Communications, which has sold and distributed select Penguin Group titles to the CBA market, will handle the Praise line along with the Noble sales group.
[NOTE: Think $$$$$$$$]