From Publishers Lunch:
Meanwhile, an auction for world rights to Eric Clapton's memoir is set to close on Wednesday--and he has reportedly turned down an offer of 2.5 million pounds. Agent Ed Victor, who is representing rights, says, "Eric has known everybody and played with everybody. He has terrific recall and a very dry wit. He will be very frank about his life." Victor adds, "He has reached a plateau in his life when looking back is something he would like to do." London's Times comments, "The real selling point is the stories he plans to tell about the legendary figures he has met and worked with. Besides Hendrix and the Beatles, these include Steve Winwood, Jimmy Page and Jeff Beck."
Times on Clapton